Previously known as Caru Skincare Co, Apoterra Skincare is an apothecary based in NYC devoted to providing natural, good for you and the planet, effective and affordable skincare products that enhance your daily skincare ritual through aromatherapy and sensorial beauty. We specialize in healing the skin holistically by rebalancing dry and break our prone skin back to a healthy glow. We handcraft every product with care, using only fresh and sustainably sourced ingredients. All our formulations are based in a blend of herbalism, aromatherapy, and scientific research to provide you with the highest quality plant + mineral based skincare. Since our launch in 2012, our products have been featured in publications such as Vogue, Time Out NY, Allure, Forbes.com and Lucky. Elle magazine listed one of our serums as one of the top 33 most effective natural products on the planet in 2015 and Refinery29 nominated our Activated Purifying Mask for their 2016 Best of Beauty Innovator Awards.