Sweed's vision is to offer the best false lashes in the world. Light as feathers and comfortable to wear. Applying lashes has never been easier. Sweed offers you the most beautiful and natural-looking supreme quality false lashes. Together with their community of professional makeup artists, they are leading the movement to change the way false lashes are seen and used. A red carpet look is never complete without a luxurious pair of high-performing Sweed Lashes.
Gabriella Elio was only 15 when she did an internship at a popular makeup store and they asked her to stay working there. It was love at first sight and she felt immediately that this was her calling in life. She worked hard to learn everything she could about makeup and found pleasure in making women feel like the best version of themselves. After years of hard work as a makeup artist, Gabriella felt that it was missing a complete eyelash assortment with high and consistent quality that was easy to use. After years of profound research Gabriella decided to create her own collection of lashes. Her mission was to create natural looking lashes that you could wear a regular day at the office without anyone noticing that you are wearing fake lashes.
Sweed is a playful combination of Sweden and sweet in one word. Gabriella wanted to honor her country Sweden and the iconic blue box reminds you of sweets and macarons. Gabriella always loved the calming and happy blue color of Riva boats and the mediterranean sea. The idea of having a round box came from a glamorous retro powder dose and sweet macaroons. It took her 2-3 years to find someone who could create the iconic round Sweed box since it was a new invention and didn't exist on the market at that time. She was obsessed with the idea that the box had to be round. All the other brands had squared boxes. The Sweed quality and design is different from other lash brands and it was very important for her to stand out and go her own way.
Monday - Friday | 9:00am - 5:00pm
Saturday | 11:00am - 3:00pm
Sunday | Closed