The beginnings of innovation and creativity starts in 1930 when a special box was made for a 12 year boy to cut hair at his father's barber shop during the great depression. Perhaps it was stepping up on to that platform for the first time that inspired my grandfather's lifelong passion for innovation and creativity in both cosmetics and professional hair industries. Apprenticing with Ern Westmore at the House Of Westmore in Hollywood, he learned to create application technique and cosmetic formulations for the big screen. He worked in glamour and also constructed facial features for actors and actresses in character roles. James would later develop and patent many inventions. His first was a process to manufacture false eyelashes "ShowLash" and his last was the invention of the very first UV Gel system for artificial Nails. Although he was proud of all his achievements makeup held a special place in his heart. As an early pioneer James would custom blend lipsticks and rouge while you wait, in the department stores - "Giuliano Blends". It is this small batch detail that is core to the Cosmoholic brand. And we hope that our products will feel that we made them. Just for you.