Name: Phyto Softness Shampoo, 250ml/8.45 fl oz
Brand: Phyto
SKU: PH1007051AA
Price: 22.0 CAD
Availability: InStock

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NEW LAUNCHES

Phyto
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BEHIND THE BRAND

PHYTO continues to explore the world in search of the finest ingredients. Overall, our formulas contain over 500 active botanical ingredients and are 95% botanical.

Our scientists extract the most active molecules found in the root, flower, bud, fruit, resin, or seeds. The manufacturing secret lies in the various extraction methods used, such as decoction or maceration.

Also, PHYTO's highly concentrated formulas are housed in recyclable aluminum and glass for their non-porous properties which help minimize the use of preservatives. PHYTO's first mission is to make products with the utmost quality and effectiveness in order to reveal beautiful, healthy hair.

STORY

PHYTO was conceived by celebrity hairdresser Patrick Ales, long before the emergence of environmental awareness and botanical hair care trends.

It all started when Patrick Ales was a salon apprentice in Paris during the 1950's. He noticed that chemically-laden products were taking a serious toll on the hands of the hairdresser's and the hair of their clientele. The first seeds of his idea for a much gentler, less harmful range of hair products were quietly sown.

Fascinated by nature, he decided to study the power of plants, their history of use in traditional medicine, and the role they might play to reveal hair's natural beauty. It was finding ways to rescue his clients' dry, bleached-out locks in the sixties that inspired his first products: HUILE D'ALES and PHYTO 7.