Priori�s history has evolved from its inception as a forward-leaning skincare brand with cutting-edge ingredients, to its current day incarnation, helmed by a talented team of skincare industry veterans, as a brand that respects the need for every person to be recognized and treated individually. This advanced approach uses the latest biotechnology to respond to skin chemistry, environment, nutrition, and genetics. Now available to both professionals and consumers, Priori Skincare�s Adaptive Skincare now enables every individual to realize their own ideal skin.