Originating as a modest collection in a local shop, the brand has blossomed into a global lifestyle brand offering skincare, lip care, body care, and fragrance. Its products stand out for their sensory appeal, boasting textures and scents that distinguish them. Backed by scientific validation, they deliver exceptional results. This unique blend of efficacy and sensory delight defines the brand and endears it to its loyal followers. Lev, one of the founders, asserts that their brand creates products that become indispensable to people's routines. The founders remain actively involved in the brand, committed to realizing their initial vision of crafting transformative beauty solutions.