Liquid Keratin was founded in 2008 on a mission to find a better alternative to control un-manageable frizzy hair than the popular, yet toxic, and dangerous treatments that were being offered. Liquid Keratin was the first and still is the only simple, completely safe at home and salon keratin treatment that is free of harsh chemicals.Liquid Keratin's at 60 Day Straighter, Smoother, Stronger & Longer Home Treatment is a patented, revolutionary, formaldehyde free, safe, easy to use, at home keratin hair treatment that tames unwanted frizz, loosens curl, smoothes and softens hair texture, adds shine, and keeps hair manageable and healthy for as long as 60 days with just one application.Having revolutionized the home treatment category, Liquid Keratin then set its sights on the professional salon market with the launch of its Liquid Keratin Professional Restorative Smoothing Treatment in late 2011. This exclusive keratin system is formulated to promote the smoothing and semi-permanent relaxing of a range of hair types while repairing damage caused by other chemical processes. It was the first truly formaldehyde free Keratin treatment to hit the market. Liquid Keratin Professional is also free of all donors releasers of formaldehyde, aldehydes, thio, sodium hydroxide urea, and guanidine.While Liquid Keratin has developed the most advanced, revolutionary at-home and salon keratin treatments, the company also offers a range of ancillaries including the hugely popular Keratin Infusing Healthy Hair De-Frizz Shampoo and Deep De-Frizz Conditioner which improve and enhance the results of the Liquid Keratin treatments as well as those of other popular salon keratin treatments.Liquid Keratin continues to aggressively research and develop new products to provide options for all hair types as the company continues to revolutionize the hair care industry.
Keratin is a protein and the major component in skin, hair and nails. In fact, the hair strand is comprised of up to 95% of Keratin hair proteins. Keratin acts both as an external protective protein in the cuticle (the outer layers of the hair strand) and as an internal structural protein in the cortex (the inner core of the hair that helps determine its strength).Keratin is depleted when hair is damaged physically, chemically and or from environmental factors, such as the sun. The keratin loss exposes the hair's cortex, making it susceptible to additional damage, and causes porous spots to develop - much like potholes in a road. Replenishing lost keratin helps to correct porosity and smooth the hair's surface. It restores strength and elasticity, giving the hair a more youthful, healthy appearance.
