Hello all beauty lovers,
I will be contributing short pieces on our site's blog on a regular basis. The purpose of these pieces is to inform and update our customers and loyal fans on the latest, greatest and maybe not so great things that are happening in the industry.
First up: What's happening to Kinerase?
Kinerase was the poster-child product line for Valeant Pharmaceauticals in the early 2000's. Over the years it has enjoyed massive marketing efforts to create a place for the brand in just about everyone's skin care arsenal. From the outset, growth for the legendary Kinerase Cream and Lotion was mainly driven by doctors and their staff, who recommended the product to all their clinic patients. The results were pretty great and the product was in high demand for several years to come. Eventually, the increase in consumer usage lead to it being touted as: the #1 recommended anti-aging cream recommended by physicians in North America.
In recent years, the line has been been trimmed down significantly. Valeant Pharmaceauticals has expanded into other areas in dermatology and beyond. As a result the focus on this once popular brand has diminished. You will notice we only carry a small selection of the products on our websites now. But note that other options are available to replace the discontinued Kinerase products. As of now there is no further news about where the future stands with this line. Fingers crossed, we will find the line once again expanded and our favourite products make a revival. If you need to replace your old Kinerase products, call us or email us. We are always here to help make your skin care search effortless.
Xo, Salma