ESK Blog

We share our best ideas in our blog

The Male Grooming Gap: Why Men Are Falling Behind in Skincare

Posted By Vien
The Male Grooming Gap: Why Men Are Falling Behind in Skincare

While the beauty industry has traditionally catered to women, it's becoming increasingly clear that men need some love too. With the rise of the self-care movement, more and more men are starting to take an interest in grooming and skincare.

However, despite this progress, there's still a significant gap between men and women when it comes to self-care, particularly in the realm of skincare. Men often overlook the importance of taking care of their skin, and many are hesitant to use skincare products due to deeply ingrained societal attitudes.

In this blog post, we'll explore the reasons behind this male grooming gap and discuss why the trend is changing in the past few years.

The Reasons Why Men Are Hesitant to Use Skincare
Here are five possible reasons why men are hesitant to use skincare products:

Societal Expectations

From a young age, men are taught that using skincare products is feminine or superficial. This mindset can be difficult to shake, even as more men become interested in self-care. Many men avoid using skincare products because they fear being judged by their peers or being seen as less masculine. This societal pressure can make it difficult for men to devote time to self-care and to see it as a necessary aspect of their overall health and well-being.

For example, a study conducted by the market research firm Mintel found that 29% of men in the UK are embarrassed to be seen purchasing skincare products, citing concerns about their masculinity (Mintel, 2018). Additionally, a survey conducted by the men's grooming brand Baxter of California found that 1 in 3 men believe that using skincare products is unmanly (Baxter of California, 2016). These statistics illustrate the pervasive nature of societal expectations when it comes to men's skincare and highlight the need for a shift in attitudes.

Lack of Education

Skincare can seem overwhelming, especially if you're not used to using products on a daily basis. Men may not know where to start or what products to use, which can make the idea of starting a skincare routine seem daunting. Unlike women, men have not traditionally been marketed to in the same way in the beauty industry, leaving them with limited knowledge about what products to use.

According to a survey conducted by the men's skincare brand Lumin, 34% of men do not know how to identify their skin type, and 64% do not know which products are best for their skin (Lumin, 2020).

This lack of knowledge can make men reluctant to invest time and money in a skincare routine, as they may feel unsure about what products to buy or how to use them.


Skincare products can be expensive, especially if you're investing in high-end brands. Men may not want to spend money on something they're not sure will work or that they're not convinced is necessary.

Skincare products have varying prices, which can sometimes be expensive, especially when investing in high-end brands. According to a survey conducted by OnePoll, 46% of men do not use skincare products because they're too expensive. The cost of skin care products may affect men's willingness to purchase them, especially if they are unsure if the products will work or if they believe they are unnecessary.

Men are often expected to prioritize work or other responsibilities over self-care. Taking the time to develop a skincare routine may seem like a luxury that they can't afford.

Skincare routines can require multiple steps and products, which can be overwhelming and time-consuming. Men may feel that they cannot afford to take the time to develop a skincare routine due to their busy schedules, leading them to neglect their skin health.

Lack of Visible Results

Skincare can take time to show results, and men may not see the immediate benefits of investing in a routine. Men may be more inclined to invest in products that provide immediate results, such as teeth whitening products, rather than skincare products that require consistent use over time. This can be discouraging for men who may not see the results they are expecting right away. This can make it difficult to stick with a skincare routine over the long term.

It's important to note that these are generalizations and that every person's reasons for avoiding skincare products may differ. However, by understanding some of the common barriers to entry, we can work to break down the stigma surrounding men's skincare and encourage more men to take care of themselves.

Why are Men Changing Nowadays?

There are several factors that have contributed to the trend of men becoming more concerned with skincare. One of the most significant factors is the increasing acceptance and normalization of grooming and personal care among men. Traditionally, grooming and personal care were considered feminine and not something that men were expected to engage in. However, as society becomes more gender-neutral and accepting of diverse expressions of gender, men are feeling more comfortable and confident in engaging in personal care activities, including skincare.

Another factor is the increasing awareness and availability of skincare products specifically designed for men. In the past, men had to rely on unisex or women's skincare products, which may not have been as effective or suitable for their skin. However, in recent years, there has been a rise in men's skincare products, with brands developing targeted products for men's unique skin concerns and needs.

Additionally, the rise of social media and influencer culture has played a significant role in driving the trend of men's skincare. Social media has allowed men to access information and learn about skincare routines and products that they may not have previously known about. Influencers and celebrities, such as David Beckham and Pharrell Williams, have also helped to normalize men's skincare and encourage men to prioritize their skin health.

Pharrell Williams
American record producer, rapper, singer, and songwriter
David Beckham
English former professional footballer, the current president and co-owner of Inter Miami CF and co-owner of Salford City

In conclusion, the male grooming gap in skincare is a real issue that needs to be addressed. Men are falling behind in skincare due to a lack of education, societal stigmas, and a lack of targeted skincare products.

However, the good news is that the tide is changing, and more men are becoming interested in taking care of their skin. By breaking down the barriers that prevent men from engaging in skincare, such as educating them on the importance of skincare and offering targeted skincare products, we can close the male grooming gap and help men achieve healthier, more radiant skin. It's time to empower men to take control of their skin health and well-being and make skincare a routine part of their grooming regimen.



Please trust us, we will never send you spam

In store shopping, online orders, phone orders and curbside pickups are available.

Monday - Friday | 9:00am - 6:00pm
Saturday | Closed
Sunday | Closed


Call Us
+1 604 982 3240
+1 604 974 0111
120-100 1st St E,
North Vancouver
Open the map
Close the map