It’s a fascinating time to be a skincare professional, isn’t it? You and your clients have more skincare choices than ever before, with new brands and their so-called “hero ingredients” making headlines every week. There are vague claims of natural, clinical, clean, green, safe — and so many others. In reality, many of these “heroes” are villains in disguise, and many claims are lacking thorough research. The American skincare industry is largely unregulated, which means you and your clients will have to take these claims at face value. Let’s start with what WE mean when we say we’re CLINICAL, KIND, CLEAN + GREEN.