Back in 1999, in a garage in the South of Sweden, the entrepreneurial Wikstrom family started researching and mixing ingredients for haircare products. With inspiration from founder Ann’s great-grandmother Maria Nila, who showed great respect for the planet and animals, our philosophy of providing the world with vegan and friendly beauty was born. Today, Maria Nila has left the garage and can be found in over 45 countries across 3 continents, and we are proud to still be a family-run business – now with a larger family that keeps on growing. Together we work towards the vision of leading sustainable beauty and keep moving the industry in the right direction. With our heritage and vision, we want to continue providing the world with professional beauty in a friendly, curious and honest way. We do this by developing 100% vegan products with color protecting formulas and using CO2 compensated packaging. As the journey to a friendlier world is travelled together with our community, we encourage our values in everything we do – to be friendly, stay curious and act honest.