In 2010, Katell Perrot and Stéphane Lafond, two former colleagues at L’Oréal, collaborated to address a significant gap in the market: the absence of skincare and hygiene products designed specifically for children. Combining the insights of a mother and the scientific expertise of a skincare professional, they founded TOOFRUIT, offering a range of organic, fruity, and colorful products tailored to the sensitive skin of young children.